Tech Branding

The Club has had a couple of logo variations since 1920, the last being around 1992.

Late last year the possibility of a refresh of the current logo was discussed at committee level. From this discussion a sub committee was formed to look at the possibilities. It was decided we’d use the Tech Lions trip to Japan as a trial run & to gauge how well received the new idea would be.

After creating a concept that was appropriate, we searched for sports logo designers locally, nationally & internationally, we decided to make contact with BAFTA award winning designer Fraser Davidson, whom is based in London.

Here is brief description about the thought process for the new logo.

The lion concept

The club was formed by night students at the King Edward Technical College in 1920 & King Edward Technical College Old Boys Association Football Club, probably the longest club name in world football was born.

The lion appears on the royal coat of arms of the United Kingdom, which “King Edward” used

The club initially played in a black top with a diagonal purple ribbon, changing to stripes & the current club colours of maroon & white were implemented in 1950.

Below is a stained glass window found within the Technical College’s building on Stuart Street & is the inspiration base for the new logo idea.

The stained glass window that was the inspiration for the new logo

Logo components

  • Star to represent our Chatham Cup win in 1999
  • 1920, the year we were established
  • Lion – Appears on the royal coat of arms of the United Kingdom, which “King Edward” used
  • The pitch to the top of the crest is a faint nod to the King Edward Technical College door & entrance

The new logo is a modern interpretation of the brand. The design is a total break from the current look incorporating the lion, star, established date and the crest shape. The silver is now used to allow the logo to sit on both maroon and the white without the need to reverse the logo out.


An example of the new logo on the current Dunedin Technical kit

The new Tech logo compared to the old logo

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